RBTX Launches E-Commerce Platform Enabling Direct Online Purchase of Robotics Components and Automation Solutions

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The RBTX robotics marketplace, a leader in affordable automation components and solutions, has officially launched new e-commerce functionality, allowing customers to purchase high-end components, robots, and services directly through the company’s website.

This shift to a self-serve model removes the requirement for a sales consultation, providing a streamlined experience for engineers and designers. Customers can now manage the entire purchasing process online with full pricing transparency and secure credit card checkout.

The new shopping experience is built on the philosophy that technical complexity should not be a barrier to efficiency. Customers can now navigate the catalog through two primary workflows:

• Standard self-serve shopping: Ideal for customers who know exactly what they need. Users can add any components, robots, or services from the RBTX shop to their cart and checkout instantly using a credit card. While this process is self-serve, users are still notified if their chosen parts are compatible with each other before checkout.
• Build a Complete System: This guided experience helps users design complete systems with guaranteed compatibility. The tool walks users through selecting integrated parts to create a fully functional setup, ensuring that every piece—from hardware to software—works together seamlessly.

While the new checkout system empowers users to move quickly, RBTX remains committed to its consultative roots. The "Build a Complete System" feature is backed by a guarantee that the selected parts will function as a cohesive unit, reducing the risk of downtime or incorrect ordering often associated with complex robotics hardware.

“We are excited to enable online checkout for customers while still providing our compatibility guarantee,” said Jan Hennecke, Product Manager for RBTX. “We will continue to focus on support and helping customers choose the right components for their solution, but for those that already know what they need, they can now easily purchase parts on their own.”

Free professional consultations remain available at the click of a button for those who desire a second pair of eyes on their system architecture.