GoLabs and GOTRAX Use Interactive Robotics to Elevate Brand Engagement at Lowe’s Product Walk

26 February 2026 | News

Humanoid and canine robots deliver live product demonstrations, showcasing how robotics is transforming experiential marketing and in-person brand activation.
Image Courtesy: Public Domain

Image Courtesy: Public Domain

At the Lowe's Product Walk, GoLabs partnered with GOTRAX to promote the launch of its new golf cart. Thanks to the addition of an interactive robotic display, the GOTRAX booth generated notable intrigue and interest, illustrating the power of robotics to enhance in-person marketing campaigns into unique and memorable branding experiences.

Throughout the event, GoLabs hosted live demonstrations featuring both its humanoid and canine robots, including showcasing the humanoid robot's ability to deliver dynamic product pitches. These hands-on presentations attracted significant attention from Lowe's store managers and creative influencers alike, amplifying brand visibility and highlighting GOTRAX's presence on the show floor.

As its marketing portfolio expands, GoLabs remains committed to combining cutting-edge robotics with real-world marketing solutions across different industries. The company looks forward to fostering future campaigns that improve experiential branding efforts and redefine the limits of event-based marketing.

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