02 July 2026 | News
Image Courtesy: Public Domain
Hyundai Motor announced that it is teaming up with nonprofit organizations NYFEST and its community partner Metropolitan Oval Academy to host youth academy players and their families for a FIFA Museum tour and match viewing experience at NYNJ Stadium, as part of Hyundai's global "Next Starts Now" campaign tied to the FIFA World Cup 2026™. Designed to inspire and elevate the next generation of football (soccer) talent, the partnership reflects Hyundai Motor's broader commitment to youth development by connecting young athletes directly to the game.
How does this experience inspire the next generation?
The initiative goes beyond providing an enjoyable football experience by recognizing rising athletes who represent the future of the sport and inspiring them through direct exposure to football's biggest stage, its legacy and its role models. Through its long-standing commitment to football and youth development, Hyundai Motor is helping create unforgettable experiences that inspire the next generation to pursue their goals both on and off the pitch. The program reflects Hyundai's belief in the power of sport to foster confidence, opportunity and future possibilities for young people.
"Through 'Next Starts Now' World Cup campaign, we are committed to creating meaningful opportunities that inspire the next generation. Together with NYFEST and Metropolitan Oval Academy, we're proud to provide young athletes with a unique FIFA World Cup 2026™ experience that recognizes their passion, hard work and potential." – Sungwon Jee, Executive Vice President and Global Chief Marketing Officer at Hyundai Motor Company
Who are the selected youth athletes?
Ten young athletes, ages 12 to 16 years old, from Metropolitan Oval Academy - one of the country's leading youth development academies - will have the opportunity to attend the FIFA Museum exhibit and a FIFA World Cup 2026™ match in New York/New Jersey. Representing a range of backgrounds and experiences, the group includes both male and female athletes who exemplify the promise and diversity of the next generation of football talent.
"At Metropolitan Oval Academy, our mission is to develop young athletes both on and off the field," said Jeffrey Saunders, Sporting Director of Metropolitan Oval Academy. "We are proud to see ten of our elite athletes recognized through this unique program. Hyundai's investment in the next generation aligns perfectly with our commitment to talent development, opportunity and possibility through the game.." – Jeffrey Saunders, Sporting Director, Metropolitan Oval Academy
What will participants experience at the FIFA Museum?
At the FIFA Museum exhibit, players will explore the evolution of the FIFA World Cup™ and the legacy of the iconic teams and athletes who have shaped the game. Visitors will also have the opportunity to view the FIFA World Cup Trophy, now on display at the museum, offering a rare chance to experience one of sport's most iconic symbols up close.
What will participants experience at the FIFA World Cup 2026™ match?
The educational experience will be complemented by attendance at a FIFA World Cup 2026™ match, where the energy, intensity and defining moments of the world's biggest sporting event are expected to leave a lasting impression on attendees.
What is Hyundai Motor's "Next Starts Now" campaign?
"Next Starts Now" is Hyundai Motor's FIFA World Cup 2026™ global campaign that brings its "Progress for Humanity" vision to life. The platform highlights the connection between emerging football talent and the company's vision for the future, demonstrating how innovation, mobility and human potential are shaping what's next.
The campaign celebrates how each moment in the game reveals new possibilities while showcasing innovative ways to engage fans through advanced technologies, including robotics developed in collaboration with Boston Dynamics. As a FIFA partner for more than 27 years, Hyundai continues to create experiences that connect fans, communities and the next generation of players to the world's game.
"NYFEST was founded on the belief that soccer has the power to bring communities together and create meaningful opportunities for young people. Through this initiative with Hyundai Motor, we're able to connect aspiring athletes to the excitement and inspiration of the FIFA World Cup in a way that extends beyond the field. Experiences like this help young players see what's possible when they pursue their goals with passion and determination." – Dylan Leiner, Co-Founder, NYFEST
